Applywave Leadership

David Adler – Founder & CEO of Ustudy Global & Applywave
With more than two decades of experience in the education industry, David is a pioneering leader in international student mobility and enrollment. As a visionary EdTech entrepreneur, he has played a critical role in creating cutting-edge systems that support International Enrollment Management (IEM) and foster global education access. In his capacity as a Board Member of the American International Recruitment Council (AIRC), David helps shape national standards that guide U.S. institutions in recruiting international students.

At Applywave, David’s leadership and visionary outlook have been pivotal in creating a platform that simplifies and enhances the global study abroad experience. By integrating technology with personalized support, David has established Applywave as a trusted bridge between students and institutions, empowering countless international students to pursue life-changing educational educational journeys around the world.


William Trevillien – Chief Revenue Officer (CRO) of Ustudy Global & Applywave
William has over 20 years of diverse experience across international education, immigration, and investment sectors. As a global leader in EdTech innovation, he has effectively managed international teams and implemented robust revenue growth strategies for education-oriented enterprises. With a Master of Science in International Business with Law, William adeptly merges data-driven insights with business acumen to scale Applywave’s operations.

In his role as CRO, William is instrumental in expanding Applywave’s global presence, cultivating strategic partnerships, and refining performance metrics that foster student success. His leadership ensures that the platform consistently delivers measurable outcomes, enhancing the recruitment process for educational institutions while empowering students to navigate their educational journeys with clarity and confidence.


Yossi Ashkenazi – Chief Strategy Officer (CSO) of Ustudy Global & Applywave
Yossi brings more than 30 years of experience in the education and technology sectors. His extensive background encompasses organizing international education trade shows, launching an educational magazine and online portal, and spearheading student recruitment initiatives that connect students with universities and colleges globally. In addition to founding and managing an international education agency, Yossi has acted as a strategic consultant across various industries, including telecommunications, banking, food, and pharmaceuticals.

As the CSO, Yossi plays a crucial role in formulating strategies that bolster Applywave’s market presence and stimulate growth through his marketing expertise. Emphasizing innovation, he develops processes that support strategy formulation, new product development, marketing initiatives, and effective problem-solving.


Together, the leadership team at Applywave blends visionary thinking, operational excellence, and a deep-rooted passion for education. Their combined efforts have built a platform that not only advances the international recruitment process but also transforms the lives of students around the world by making their academic dreams a reality.